This is not interesting at all unless you’re interested in how building a service like VaultPress happens behind the scenes. There are basically two sides to the team, one working on the core technology that stores eleven copies of every one of your files, scans your plugins and themes for security issues, and makes sure our mirror of your site is up-to-the-second. The other side tries to make the reams of data we gather usable, intuitive, beautiful, and tries to let people who don’t know about VaultPress yet that we exist. This post is about that last part.
First, the logo:
The key is, of course, the shield. Aesthetically pleasing, it evokes exactly the kind of protection and safety we want to. Hat tip goes to the Delicious Design League. I’ve always felt a strong logo mark is necessary for a service because the logotype is generally too wide to be used in the proper variety of situations. (Something I discovered when trying to put the original WordPress logotype on a thong.)
In celebration of the new V-shield, we’re running two test ads on the Deck Network for it. We had a bit of fun with the two impressions, recalling Joseph Campbell’s classic arcs for every story:
Light and dark. Evil and good. I wonder which one is going to win?